December 19, 2025 6 min read

Cleansing is one of the most important steps in a skincare routine, yet it is often overlooked or performed incorrectly. Cleansing plays a crucial role in maintaining healthy, glowing skin by removing dirt, oil, and impurities that accumulate on the skin throughout the day. Neglecting to cleanse can lead to clogged pores, breakouts, and an uneven complexion.
In this blog, we will explore the many benefits of a daily cleansing routine, how to choose the right cleanser for your skin type, and the difference between cleansing and washing. Read on to discover why cleansing is not just a step in your skincare routine, but a key factor in achieving and maintaining healthy skin!
You may think there is little benefit to cleansing your skin daily, never mind twice a day. However, cleaning your skin every day is much more than a quick wipe of your face with a wipe or washing it in the shower.
It’s generally recommended to cleanse your face twice a day: once in the morning and once before bed. This routine helps to remove impurities, excess oil, and dead skin cells that accumulate throughout the day and night.
However, if you have dry or sensitive skin, you might opt for once a day to prevent over-drying. In this case, a gentle cleanser can help maintain your skin’s natural moisture balance while still keeping it clean.
Morning: Cleansing in the morning prepares your skin for the day ahead, removing any nighttime build-up and setting the stage for your skincare routine.
Evening: Cleansing before bed ensures that you remove makeup, pollutants, and any excess oil, allowing your skin to breathe and regenerate overnight.
Remember, the key is to choose a cleanser that suits your skin type and to be consistent with your routine.
Cleansers have ingredients that actively work on your skin while also washing away harmful build-up. The added bonus is – it does the pesky job of removing your makeup too!
Cleansing is crucial for healthy skin. If you already moisturize, adding cleansing to your routine will boost the hydration you’re trying to achieve.
Contrary to popular belief, cleansing your face doesn’t necessarily strip your skin of moisture. In fact, using a gentle and hydrating facial cleanser can help maintain your skin’s natural moisture balance.
Many modern facial cleansers are formulated with moisturising ingredients that cleanse without over-drying. By choosing a cleanser that suits your skin type, you can cleanse your skin while ensuring it stays adequately hydrated.
Your face faces many aggravators during the day from sweat to bacteria. Daily facial cleansing removes traces of dirt, excess oil, pollution, makeup, and unwanted skin cells on your face.
It is important to remove these impurities to give your skin a rejuvenated look and a clean slate to start your day with.
One of the primary functions of a facial cleanser is to thoroughly cleanse your skin by unclogging pores and removing impurities. Throughout the day, your skin accumulates dirt, bacteria, excess oil, and environmental pollutants that can lead to breakouts and dullness.
A quality facial cleanser works to penetrate your skin, lifting away these impurities and leaving your complexion clearer, smoother, and more vibrant.
Cleansing in the night-time removes your makeup and cleans off any impurities. It is important to cleanse again in the morning to remove any dead skin cells.
This routine ensures that your skin remains clean and ready to absorb other skincare products more effectively, enhancing their benefits.
Acne is often caused by a combination of excess oil production, dead skin cells, and bacteria buildup. Regularly using a facial cleanser can help prevent these factors from triggering breakouts. By removing excess oil and unclogging pores, a facial cleanser minimises the breeding ground for acne-causing bacteria. This proactive approach to skincare can lead to fewer breakouts and a clearer complexion over time.
Incorporating a high-quality facial cleanser into your daily routine not only tackles these specific acne-causing elements but also provides your skin with the necessary foundation to absorb other skincare products more effectively. With consistent use, you can maintain a healthier, more vibrant complexion that resists the signs of ageing and environmental stressors.
Absolutely, using a facial cleanser offers more than just physical advantages. It can become a calming ritual that provides significant mental relief.
When you take a few minutes daily to cleanse your face, you’re not just cleaning your skin; you’re also carving out time to unwind and indulge in self-care. This brief pause from your busy routine can help reduce stress and boost your overall mood.
The gentle, massage-like motions involved in applying a facial cleanser can aid in improving blood circulation. As you massage the product into your skin, the rhythmic movements can offer a soothing effect, much like a mini facial massage, helping you to relax further.
Using a facial cleanser can transform a mundane task into a spa-like experience. As the cleanser purifies your complexion, the luxurious feel of the product and the attention you give to yourself contribute to a moment of tranquility and stress relief. This small yet effective self-care practice can promote a sense of well-being, making it a rewarding part of your daily routine.
Incorporating a high-quality facial cleanser into your skincare regimen can thus offer both cosmetic benefits and mental relaxation, providing a holistic approach to self-care.
Acne is often caused by a combination of excess oil production, dead skin cells, and bacteria buildup. Regularly using a facial cleanser can help prevent these factors from triggering breakouts. By removing excess oil and unclogging pores, a facial cleanser minimizes the breeding ground for acne-causing bacteria. This proactive approach to skincare can lead to fewer breakouts and a clearer complexion over time.
Incorporating a high-quality facial cleanser into your daily routine not only tackles these specific acne-causing elements but also provides your skin with the necessary foundation to absorb other skincare products more effectively. With consistent use, you can maintain a healthier, more vibrant complexion that resists the signs of aging and environmental stressors.
Make sure the cleanser you pick is accommodating to your skin type, keep reading to find our recommendations!

Innoaesthetics is a Spanish laboratory with over a hundred years in business! The company is a leading manufacturer of dermatological and aesthetic medicine products worldwide. They create and distribute high-quality skincare products such as cleansers. The INNO Soft Cleanser and Deep Cleanser each have their own strengths however both are suitable for use prior to aesthetic procedures!
Soft Cleanser from the INNO-DERMA line is a gentle face cleanser suitable for all skin types, including sensitive and reactive. It is perfect for incorporating into your daily skincare routine if you have never tried cleanser before. This gentle but effective cleanser delicately removes all impurities and protects the hydrolipidic film. Your hydrolipidic film is a light protective film on your skin that protects against external aggressors such as bacteria – so this is a great cleanser that won’t affect your skin’s natural defences.
INNO-DERMA Deep Cleanser is perfect for those who struggle with oily skin! This cleanser contains no oil and works to detoxify your skin. If you want to start cleansing for preventing breakouts – Deep Cleanser is your best friend.
To apply both the Soft and Deep Cleanser, make sure to use clean hands and warm water. Apply the product to your face with warm water and massage gently into your face and neck until foam appears. Rinse with plenty of water, dry the skin, and apply moisturizer!

INNO Meline Gentle Foam cleanser is a gentle, yet effective, foaming cleanser designed for all skin types. This cleansing foam is formulated with a blend of natural ingredients to soothe and hydrate the skin while removing impurities. This Gentle Foam cleanser has a unique, lightweight texture that lathers into a rich foam, leaving the skin feeling clean and refreshed.
In addition to its cleaning properties, the Meline Gentle Foam helps to improve the overall appearance of your skin. Gentle Foam reduces the appearance of pores to give you the even complexion of your dreams. Overall the Gentle Foam is a great choice for anyone looking for a daily-use cleanser!